case study info

script for question 1

Max: For this first part of our evaluation we will explain how our media product develops or challenges forms and conventions of 'real' media products.

Ashleigh: In this first screen shot we establish 2 characters a police detective and a witness the shot shows very stereotypical types of behavior reinforced for this scenario (the detective is stern while the witness is very stressed and very uneasy)











In this shot we see another development of convention for this movie the witness holds up evidence (which we see with the use of an over the shoulder shot) this is a standard stereotype of 'real crime as evidence is shown in a crime scene environment.









In this shot we see the stern faced detective giving a rather judgmental look to the witness we feel the witnesses emotion through the use of the over shoulder shot we see how the witness sees it reinforces stereotype because this is how a police detective would act in an interrogation











In this shot we see how convention is challanged we have no idea who this man is the stereotype that has been set up that the detective is serious and is in the know of his situation isnt as full as we hope as we see this charecter. Who is he? what does he want? why is he important in this script?

Editing of sequence screenshots

Skills on final cut pro

Today while rendering my parity sequence i have learnt how to use several new affects in order to overcome obstacles involved in the remake of the sequence i made with my group (see group blog) these include:

- The use of the 'cut'/'razor' tool in order to achieve a short sharp cut of scenes which was very helpful while i tried to achieve a similar affect to the flashback affect used in 'Parity'.
- The use of effects tab, Filters/Perspective, apply Flop which was used to flip a shot of me mopping the floor (it broke continuity as i approached from the right side and then a close up shot showed me mopping on the left of the blood stain which broke continuity and made the sequence quality suffer with this effect i was able to reverse the shot and make it look like i was mopping from the left.
- The use of the slow motion of a clip to gain a better view of when to stop and start a clip and when to cut part of the clip that was a better take of a clip or a nicer angle of shot etc.

Production company logo's

Film 4 is a Film production company famous for film such as 'The Inbetweeners Movie' and 'How To Lose Friends And Alienate People'. There production logo is a very simple color scheme and design but it show the idea of the company using only three simple lines and the word film (simple but effective.

Dreamworks is another production company logo i have looked at unlike film 4 this logo is alot more intricate it uses alot of different colour schemes as well as an actual picture and background to achieve   publicity and effect it also has alot more animation involved in it (gives the impression that the company has more time and money, etc).

Paramount much like the DreamWorks logo has alot more of an animation factor which gives the opinion to our group that they have a lot more time and money committed to the film industry then logo's done by film four and thus when people see this they are given an opinion of a more professional and legitimate film business.

20th century fox is another film company that sports a very 'intricate' production logo as well as a very imposing title from these titles we are beginning to see a pattern most of the ones that we can remember from just viewing the image are the bigger companies that have more imposing titles, serious animatics and a backing track to there logo.

Lionsgate is a very simplistic design logo it however has animatic in the sense that a cloud movement as well as the title getting bigger and bigger this one i feel has a more eerie and darkened appearance (or can be contrasted with the opposites when it is shown in a lighter clouded environment) and has elements that could be incorporated into our production company logo.

Metro Goldwyn Mayer shows vintage film production logo animation (the tiger roaring is shown in a very old film picture style fuzziness and muffled sound etc)  this one also shows simplicity in the fact that apart from the lion no animation is present in the sequence and the logo literally just fades in and then fades out. (a good, simple and effective method to show our logo).

Spyglass like paramount and dreamworks is another production logo that incorporates a lot of animation, sound, color and placement to achieve a very high grade production company logo that gets it's point across that this logo is a high grade film production company logo.

Much like 20th century fox and lionsgate,  columbia is a very good example of high grade production company logo as it shows animatic through the movement of the camera and the shimmering light affects this one is a simple but also very intricate logo (the presence of artwork is immense but the  animation is very simplistic and low level).

Going back to simplistic design is the company of PATHE! which use a very simple wire model to achieve the affect of animation in there logo they however use more intricate lighting and 'real' objects instead of CGI rendering an example being that they use shadow to further show the logo.

Universals logo is by far the most intricate and interesting of all of the logo's in my opinion because it features the entire earth lighting up and links well with the title because of this people know about this title because it is distinct and is a one off production company logo. Like most of these production logo's it also features a backing track.

Closed door film productions

after pitching different ideas (such as  me, nicole and Ashleigh came up with the idea of calling our company 'Closed Door Film Production' once we had decided on this name we begin to write up sketches on how the animation for the logo could work, what color the animation would be, what font the animation would be below are these sketches of these different animation ideas and how they would 'flow' and how relevant to the film company they are. From this i created same plans and designs for our (see below to look at the photo's)

Interrogation mood-board

This is a mood-board me and ashleigh designed to incorporate all of our ideas into our interrogation scene for the thriller opening i found these images and created the mood board and from this i feel i have found different characteristics that should improve our mood board.